I have been several times to Butlins in Bognor, always on my own with children, as it is safe and plenty to keep the kids busy all day. Creche is really useful for young babies and toddlers, good staff and nice big rooms, waterpark lots of fun, avoid busy times, try to go lunch or dinner times. I have stayed in the gold self catering apt., the deluxe lodge, and oct 2010 had a family room in ocean hotel, which was nice , as it saved on cooking, if you do go s/c buy food from tesco in bognor, as spar in butlins is expensive and has basic food only. If you can go outside the school holidays it is less busy, as the shows can get busy, long queues for popular events.I would avoid the character lunch offer they have you can book online, it is a waste of money, if you stay in the hotels, you get a free character breakfast, which they dont say on website. The lunch was awful food, like a canteen,you sit with other families, the characters are rushed through, you get a balloon, and a gift, which you could buy from the butlins shop, and the characters walk around all the time so easy to see them for free. I stayed a week last time, and the activity voucher is good value, which includes rock climbing , bowling ,cinema, and zip wire, saving money, as some things you need to pay for as extra. I have been at easter, and halloween, and summer, nice to go during special events, as more going on for kids, really nice family holiday, and not at all naff or cheesy.